Company stores are a great tool to keep your branding consistent and have a one-stop-shop to outfit your team, sell merch, and more. If you’re wondering if a company store is right for you, you can read more about them here.
Company stores make it easier to purchase items to outfit your team members or buy some fun swag for tradeshows or conventions. But, what sort of products should you add to your store to ensure you get everything you need?
The Classics
Do you have something you ALWAYS order – no matter what? It’s you go-to product? Whether it’s a branded t-shirt, polo shirt, a hat, or the classic drink holder? The best place to start is with the things you consistently order then build from there. A company store is all about ease, so having those go-to items right there is your best bet.
Variety
What’s great about a company store is that you can have options! For example, you can show the shirt you always buy comes in different colors and fabrics. You can also showcase items at various price points. For example, say you choose a golf-fit Nike polo shirt; you can also choose something similar and maybe a little bit more budget-friendly for those who are slightly more conscious about their spending.
Accessorize!
You have your basics down, t-shirts, jackets, sweatshirts… why not add in some accessories to choose from? Maybe your office is a pet-friendly – consider how cute it would be to have their dogs running around with little branded bandanas around their necks. Things like hats, name badges, and Popsockets are a great way to offer your employees different ways to share their pride in your company or brand.
Have surprises!
One of the best parts about my online website is getting lost in the pages of products in the database! You can find anything and everything that you didn’t know you could bulk order or that existed, like live cacti or hot sauce. Anything you can think of. It might be fun to search and see what kind of fun little surprises you can add to your company store.
Relevance
While having surprises and something you might not have thought about is fun, try to keep it relevant. For example, while a stress reliever in the shape of an onion is really funny and kind of cool (who knew they made squeezies in the shape of onions, after all?), it probably isn’t relevant to a hospital or a school (unless it’s a culinary school). However, these squeezies come in a variety of shapes. So think outside the box a bit, it's fun.
See? Selecting products for you company store can be really fun; it can open you up to a whole bunch of promotional products that you didn’t know existed or would have never thought about before! It can also streamline everything, so the ordering process is seamless, saving you time and a lot of guesswork.
If you are considering a company store, contact the experts at BLU Marketing Concepts to get started today.