Nov 6, 2025
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...
Continue ReadingOct 30, 2025
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...
Continue ReadingOct 15, 2025
Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...
Continue ReadingSep 8, 2025
Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...
Continue ReadingJul 26, 2025
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...
Continue ReadingJun 20, 2025
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
Continue ReadingMay 1, 2025
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...
Continue ReadingDec 1, 2024
As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...
Continue ReadingNov 24, 2024
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue ReadingNov 10, 2024
Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...
Continue ReadingAug 19, 2024
As the holiday season approaches, businesses everywhere are gearing up to show their appreciation to employees and customers. Branded gifts are an excellent way to spread holiday cheer, reinforce y...
Continue ReadingJun 25, 2024
For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...
Continue ReadingMay 20, 2024
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue ReadingMay 13, 2024
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...
Continue ReadingApr 14, 2024
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...
Continue ReadingFeb 24, 2024
With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...
Continue ReadingDec 11, 2023
Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...
Continue ReadingSep 14, 2023
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue ReadingAug 23, 2023
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue ReadingAug 15, 2023
So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...
Continue ReadingJun 16, 2023
Promotional products are items imprinted with a company's name, logo, or message that are given away to customers, clients, or employees as a way to promote a business or organization. These produc...
Continue ReadingJun 2, 2023
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...
Continue ReadingMar 29, 2023
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue ReadingMar 22, 2023
If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common &nd...
Continue ReadingFeb 21, 2023
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingJan 31, 2023
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue ReadingDec 18, 2022
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...
Continue ReadingDec 3, 2022
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...
Continue ReadingNov 18, 2022
Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...
Continue ReadingJul 15, 2022
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...
Continue ReadingJul 8, 2022
In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...
Continue ReadingJun 1, 2022
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingMay 2, 2022
How to Develop an Incentive Program in 2022 What is an incentive program? At BLU Marketing we define an incentive program as a planned activity designed to drive employee engagement to achieve...
Continue ReadingMay 2, 2022
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue ReadingMar 26, 2022
Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...
Continue ReadingJan 22, 2022
How often should you replace high-visibility clothing? High visibility clothing is an essential piece to your safety program. While PPE packages have evolved during the COVID-19 pandemic, hi-...
Continue ReadingJan 20, 2022
It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...
Continue ReadingOct 20, 2021
I'll admit it, it took me years to realize how important employee recognition and servant leadership really was to the success of a company. It's simply not good enough to just say "thank you" i...
Continue ReadingSep 3, 2021
I collect meteorites. I can tell you where each of my meteorites was found, the composition, where they probably came from, and maybe how they formed in the solar system. There's something pretty c...
Continue ReadingAug 10, 2021
Hi Vis Workwear: What is ANSI? Unless you are a seasoned safety manager, it's likely that you aren't aware that there are different levels and standards of hi-vis gear. These standards are des...
Continue ReadingJul 27, 2021
“Mindfulness” has become an increasingly popular buzzword over the past year, with workers suffering from pandemic-related burnout and record high stress levels. But what does it really...
Continue ReadingJul 19, 2021
Company stores are a great tool to keep your branding consistent and have a one-stop-shop to outfit your team, sell merch, and more. If you're wondering if a company store is right for you, you can...
Continue ReadingJul 8, 2021
We have hit that start button, come off the pause menu, and we are back with Part 2 of A Marketing Plan Adventure! If you haven't checked out part one yet, I highly recommend you do so because 1) i...
Continue ReadingJun 29, 2021
Marketing is necessary for any business to grow and engage your audience. It can also be scary as all get out. Dealing with marketing for your business can seem like a big, huge, daunting task. Whe...
Continue ReadingJun 16, 2021
By now, you're probably already aware that a solid social media presence is essential to doing business online these days. Large companies often have a full-time social media manager or even an ent...
Continue ReadingMay 12, 2021
More than a year after COVID-19 forced a worldwide work-from-home movement, remote work is working-and working quite well. Most employers (83 percent) and employees (71 percent) say working from ho...
Continue ReadingMar 22, 2021
Company Store Premium Solutions A new companion for your brand Company stores are ideal for businesses who want to provide branded merchandise to their employees, large businesses with...
Continue ReadingFeb 9, 2021
Small businesses have been competing with larger brands for customers since the birth of the big-box store. Now, in addition to the brick-and-mortar battlefield, small businesses with an online pre...
Continue ReadingDec 21, 2020
ACTION, ACTION, WE WANT ACTION! Where email once was the new, high-speed method of reaching customers, it increasingly takes a backseat to here today, gone tomorrow social media posts. Emails cont...
Continue ReadingDec 7, 2020
Promo products professionals are no stranger to the power of promotional products, and if you're in the promo business, you probably already know just how impactful they can be for a company or org...
Continue ReadingOct 22, 2020
Everyone has stuff lying around the house that they use regularly without even realizing it. Honestly, when was the last time you bought a jar opener? That's what we thought! There are tons of prom...
Continue ReadingOct 21, 2020
Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...
Continue ReadingOct 20, 2020
Halloween is almost here! This means all the skeletons, ghouls, and witches are coming out to play, and so should your business! If you feel like your marketing efforts have reached a dea...
Continue ReadingAug 21, 2020
Feeding the homeless. Finding shelter pets homes. Natural-disaster relief. Non-profits have always been there to speak up for the voiceless and aid those in need most. Now, the tables have tu...
Continue ReadingAug 4, 2020
Industry leading brands are making big decisions and change to their go-to-market strategies in an effort to outshine the competition as our economy recovers. Just shy of 5 months into the pand...
Continue ReadingJul 8, 2020
As a Sales Director you get very comfortable in what feels like a constant circle of change. You develop a solid strategic plan that has preparation for change if needed. Then change happens bu...
Continue ReadingJan 30, 2017
Whether you are new to using promotional products or they are a part of every marketing effort you execute. These facts are quite eye opening to the world of what some view as useless trash. Eig...
Continue Reading